Let me think, I can’t actually think of anytime in my life history I envisioned such a moment.
We all need food to survive…duh, but the process of getting that food has always been arduous, time intensive and lacking enthusiasm.
This is your current grocery day process:
You have to scan your cupboards, refrigerators, and pantries for items you need, create a shopping list, drive or walk to the store, scan countless aisles and shelves for sales, clearances, package deals, items you love, items that are compulsory, inspect for freshness, check expiry dates, stack up your cart, and then find the shortest line to wait in for the next 20 minutes to checkout.
In the 21st century, this is your shopping experience.
Hence, the industry needed some modernity, some life, some enthusiasm, some technology, and this is where Amazon jumped in.
The future of food is beaming with excitement due to Amazon entering the space for the following reasons:
- Food will be cheaper
- Food shopping will be done using your smartphone
- Food will be informative
Amazon Bringing Technology to Food: It Will be Cheaper
In August 2017, Amazon announced that it was buying Whole Foods Market for $13.7B. In a matter of seconds, both stocks surged and Whole Foods Market was somewhat saved from an inevitable future of store closures and a total revamp.
Before this move, technology in supermarkets was lacking. Other than the cash register, stores on a whole were not moving with the times, and many were beginning to see a huge decline in sales with millennial shoppers demanding more immersive experiences.
Within hours of the deal being finalized, Amazon announced on day one it would be slashing prices by almost 43%.
Normally expensive items such as Avocados and Salmon were slashed by decent margins.
Technology playing a role in your food prices is more than just an e-commerce giant taking over a brick and mortar however, it comes down to simple economics.
With technology in stores, less human resources are demanded to make it run efficiently.
Labor costs for grocery retailers will be reduced drastically, as it will require less hands on interaction from customer service personnel.
In addition, difficult duties such as stacking of shelves, and inventory will be done by clones of Amazon’s warehouse robots and unique product tracking algorithms.
Amazon Bringing Technology to Food: You Will be Using Your Smartphone
In December 2016 Amazon premiered their Amazon Go concept.
Analysts, consumers and food connoisseurs alike were exuberant about the idea. A grocery store you could enter and exit with just your smartphone.
The future potential of the grocery industry was finally visible. The opportunities Amazon’s complex technology could materialize would transform the food industry as we know it.
Read more about the technology Amazon uses to operate their Go concept here.
We already do everything on our smartphones, from online shopping, to checking our bank accounts and in recent years, to make in-store payments.
So why not make our phones even more useful by building applications and algorithms that can lessen or totally eliminate the tedious grocery shopping process mentioned earlier?
Technology and food will go hand in hand in the future, you won’t be able to totally accomplish your daily food routine without encountering some form of modern innovation.
Hence, you will thank Amazon when all of this becomes mainstream, as they are leading the food technology revolution and disrupting the industry, causing everyone to put on their innovation pants and start competing.
Amazon Bringing Technology to Food: Food Will be Informative
How do you get your nutritional facts, item prices and stock availability info for your grocery shopping needs today?
Most likely, you have to wait until you visit the grocery store to get any of this data, to make informed and intelligent purchases.
With Amazon bringing technology to food, all this data will be available in one location on an application.
Using similar inventory tracking as they do on Amazon.com, you will be able to know what’s in stock before you go out the door, and if one location is out of an item, they will direct you to another close-by who has it in stock.
This technology will be able to compare prices on the go between Amazon Go, Whole Foods and other retailers, manipulate prices automatically based on how much of an item you are buying, read you the nutritional facts for every item in the store, and tell you where your fresh produce was sourced and the day it entered the store.
All the important information you need to make smart purchases, right at your fingertips before you even go to the store.
Plus, with Amazon’s growing delivery network of drones, planes and trucks, you might not have to go to the grocery store ever again. Everything will be delivered right to your door in a matter of minutes with you being able to track every turn.
Amazon Bringing Technology to Food Summary
Consumers have always been scared of change, but with Amazon changing the way we obtain our food, for the better, there is little negative to say about this.
Yes, we can talk about people losing their jobs to artificial intelligence and the grocery shopping experience becoming less informal and more systematic, but this is the price we must pay…see what I did there :).
In the future you will not only thank Amazon for bringing technology to food, but you will be asking…where was this your whole life?